Since 1890

Schirm Oertel – European Umbrellas

"We offer the best umbrellas from selected European designers, traditional craftsmanship and technological perfection."

Rainer Gramke
Managing Director

Schirm Oertel is the  largest specialised umbrella shop in Germany and one of the oldest specialty shops in downtown Bremen. After the transition of the company into a focused and extremely specialised retail firm, we have achieved a position unique in Germany with our comprehensive product offering. We’ve had an Internet presence since 1998 and deliver to customers throughout the entire world.

We carry an international line of all top products from Italy, France, England, Austria and Germany, as well as imports from the Far East. We’re also specialists for umbrella models made by Knirps. Our top-end price segment includes the designer products of, Moschino, Guy Laroche, Gianfranco Ferré, Ayrens/Paris, Fornasetti, Il Marchesato and Brigg’s of London.

We can also supply you with promotional umbrellas with your company logo, in all price ranges.

A good 129 years ago the Rudolf Oertel Co. (today Schirm Oertel; "Schirm" is German for "umbrella") was founded in Bremen as an umbrella factory and specialist shop. The first location of this highly specialised firm was on the Obernstrasse, the most important shopping street in downtown Bremen.The retail store was located in a strikingly classic-style building next to the famous St. Ansgari church. The company’s core strength was wooden handle turning and the manufacture of wooden shafts for sun and rain umbrellas. It also made shafts for walking sticks.

1890

How it all began

Rudolf Oertel Co. (today Schirm Oertel; "Schirm" is German for "umbrella") was founded in Bremen in 1890 as an umbrella factory and specialist shop.

1915

Wooden Handles and Shafts

The company’s core strength was wooden handle turning and the manufacture of wooden shafts for sun and rain umbrellas. It also made shafts for walking sticks.

1928

Expansion and Focus on Retail

During the Weimar Republic, the umbrella factory was abandoned and the business focused solely on sales. To this end, the shop was expanded to take advantage of its good location. (In the photo, it is the last shop at the very back below the church.)

1984

focus on design

The Gramke family acquired the company in 1984, relocated to the more exclusive Sögestrasse, and shifted its focus to design, fashion and high-quality umbrellas from all over Europe.

1998

Oertel goes online

We opened our first online shop back in 1998 and quickly began selling our umbrellas all over the world.

2008

operating exclusively online

The success of the online shop, with sales in more than 50 countries on all continents, made it an easy decision to focus entirely on expanding our online offering.

2013

major redesign

After 15 years of online experience, we have now undergone a major redesign to better reflect our origins and tradition.

2025

A new store to mark the 135th anniversary

We are investing in new technology, a modern user interface, and comprehensive payment systems. All in time for our 135th anniversary.

Through the invention of the telescoping pocket umbrella and the start of the "Original Knirps" as the first important worldwide umbrella brand, the market for umbrellas underwent radical change. The umbrella became an industrially manufactured product coming off of a production line. The successors to the founding generation recognized the changed market situation just in time before the world economic crisis began. They ceased their own manufacturing activities, expanded their main retail business in the downtown area, and opened a chain of shops elsewhere in Bremen. In 1944 the shops were destroyed, but sales continued from sheltered sites in the city. The location on the Obernstrasse was maintained up until 1984.

Following the acquisition in 1984 by the current owners, Dorrit and Rainer Gramke, and the decision to move the company to the more exclusive Sögestrasse, the focus shifted increasingly to offering a strong line of fashionable designer products. Nowhere else in Germany is a comparable inventory available.

The breadth of technical knowledge, the Hanseatic tradition, and the extreme degree of specialisation all have not prevented the company’s management from making use of the Internet as a new sales channel. It began already in 1998 with the sites at "www.regenschirme.de" and “www.european-umbrellas.com”. The website is updated virtually on a daily basis and continuously being expanded - and is among the best on the net according to our customers.

A small company which places value on tradition has shown that it has mastered the transition to the next century through the use of modern technology. Today we’re shipping umbrellas to website customers in the USA, Russia, Australia, South America, Asia, Switzerland, and the entire EU. After 129 years of competence in dealing with umbrellas, a traditional yet still youthful company is thriving and open for business in a changing marketplace.